Masterskaya Creative Space Website

Masterskaya is a creative space founded by Ivan Dorn with the purpose to provide essential resources and tools for young and distinctive musicians. Masterskaya consists of 2 parts: 

- the House of Culture  “Masterskaya”  for booking recording studios and organizing music-related events;
- a music publisher itself that specializes in producing and distributing music.



For the 5th anniversary they wanted to launch a website to promote their services. Also they would like to clearly separate 2 parts of Masterskaya on the website, but to keep focus on the music publisher part.

I began our initial research by getting familiar with Masterskaya identity and vision. They are very unique in everything they do, so understanding their lifestyle and their way of thinking was important.

After listening to the dozens of their songs, scrolling through their Instagram posts and learning about their artists, I created key words that associates with the brand:
- bright
- inclusive
- flexible
- sincere

Then we started to dive into the music industry. We began looking at the famous recording music studios, music labels, artists’ personal websites to understand their structures and essential features.

Masterskaya has a unique structure and it certainly has a lot of services to provide. But still on this stage we managed to get the idea how it is done in other similar music-related websites, so we won’t invent a new bicycle.

To summarize our research findings, we together developed a User Persona to represent the target user we were designing for.

Following the completion of the final design, I grouped all components into 1 unified file to ensure consistent styling across the entire project.

The font, provided by the client, exudes a unique identity, while the chosen bright green accent color adds vibrancy to the Masterskaya website. Opting for a single accent color aligns with the studio's colorful Instagram presence, directing attention to the captivating photos of the studio and the artists' works. Also, the images were formatted into polaroid photos, a decision behind it will be explained in the Unique Features section below.

In conclusion, I am pleased with the outcome as we successfully captured the essence of Masterskaya's identity. Despite the time constraints and the client's preference for a primary concept, my design wasn't chosen. In a different scenario, I would incorporate a mobile version and extend the uniqueness to other pages, aligning them with the distinctive design of the main page.